Case Study
CASE STUDY
How Video Boosted Camouflage's Trail Camera Sales in B2B Markets
A Dutch trail camera brand trying to break into international B2B reseller markets.
Project Details
Client
Client
Industry
E-commerce / F&B / Marine / Event
Product / Service
Product / Service
Location
Location
Key Metric
Key Metric
Before / After Snapshot
Before
Had to explain every product through emails and phone calls
Resellers limited to a few countries
Couldn't stand out against cheaper competitors
After
Videos used in every sales call — resellers share them to close deals
Expanded reseller network into 20+ new countries worldwide
Comprehensive video strategy that helps retailers sell cameras effectively
In their words
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Paul Rand, Founder, Xcompany
Video Testimonial
The Challenge
Great Cameras, No Way to Show Them
Stijn had to explain every product through emails and phone calls. There was no visual way to show what the cameras do. Resellers were limited to a few countries. Unsure whether the problem was the product or how it was being presented. Cheaper competitors made it feel impossible to stand out on value alone.
Great products deserve to be understood, not lost in email threads. And every month without a video system meant more countries lost to cheaper competitors who could explain their products faster.
Our Approach
Two Video Types for Two Problems
Stijn's cameras were good, but his buyers couldn't see that from an email. The challenge wasn't the product. It was comprehension.
We designed two video types to solve two different problems:
Product Mission Video: an emotional hero film targeting the core audience (60+) to build trust and brand perception on the website
Product Explainer Videos: one per camera model, showing differences, setup, and field performance to help shoppers decide which model fits them
Then we went further: we translated the videos into dozens of languages using AI voice generation and packaged everything into a media kit for resellers. One shoot, global reach.
What We Built
A Complete Video Arsenal
Deliverables:
1× Product Mission Video (emotional hero film targeting audience 60+)
4× Product Explainer Videos (one per camera model, showing differences and setup)
Snippets per model for individual product landing pages
Media kit for resellers (translated into dozens of languages using AI voice generation)
Product Mission Video
Product Explainer Video
Results & Impact
20+ New Countries in Under a Year
20+ new countries: reseller network expanded worldwide within a year
Videos translated into dozens of languages using AI voice generation: one shoot, global reach
Videos used in every sales call: resellers share them with end consumers to close deals
Enhanced web shop conversion: shoppers see the product in action before buying
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